I’m a designer, strategist, explorer and entrepreneur. But mostly I work on human-centered design innovation projects with organizations doing impactful work. My aim is to connect the creative process with the business of making the world a better and more interesting place to be.
What I’m good at:
SERVICE DESIGN Proficient in the tools and methods to drive projects anchored in the behaviors of real people. Skilled in field research techniques, business strategy, working visually, co-creation and iterative prototyping.
STARTUP BUILDING Experienced in generating new business models (in uncertain environments) with human-centric design and lean business tools. Versed in launching new services, developing robust brands, and finding and growing talent.
CREATIVE DIRECTION 15+ years in visual, industrial and spatial design. A confident ability to direct visual communication, spatial/physical proportion, color, typography, lighting, textures and materials.