Investigation: Formula and Early Nutrition
One project with Plum Organics was an exploration into baby formula. Plum saw an opportunity for expansion in the formula space, and came to me to explore the potential. I interviewed dozens of parents, shopped numerous baby food aisles and read more parenting blogs than a single guy probably ever should.
The Solutions: On-going
After investigating the landscape, I surfaced insights and outlined promising opportunity areas and product concepts to align with the Plum brand. Many of the projects I worked on with Plum are still in development or otherwise confidential so I can’t share them publicly. Write me directly and I’d be happy to discuss.