Research: Observing urban mobility
Our team at Polymath discovered that the poor (and sometimes dangerous) experience of riding in a taxi was the result of extremely misaligned incentives within the industry. The taxi market was huge with substantial opportunity for disruption by a company that could clean up back-end fragmentation and informality.
The Business Solution: Building The Brand
Taxis are owned by individuals — an attractive investment in Latin America. But managing the asset: hiring drivers, maintaining vehicles and collecting money from fares, is a considerable effort. Táximo manages taxis for owners, handling the complete process while giving owners a fixed return, and capturing value through operational efficiency.
Today Táximo has won the trust of over 500 taxi owners, and is managing a fleet of over 1,000 taxis in four cities across Colombia and Peru. They have become the largest professionalized taxi administrator in the region, hiring and training thousands of drivers who have stable, growing careers – many for the first time in their lives.