Development: Bringing the product to life
Taking this idea from prototype to the store shelf involved a lot of negotiating and a little luck. I secured a manufacturing agreement in New York based on retail interest from IKEA. Together, the manufacturer and I created the engineering design files and the plastic mold was made. Later, when the Swedish brand exited the deal, we decided to produce the product without a retailer, and market it independently. After a number of blogs picked up the story and boutique stores started selling the Urbano, I built a relationship with an accessories brand that agreed to takeover distribution. Since then, about 10,000 units have been sold per year, and for a brief time I became "that trash can guy."